Starwood Hotels & Resorts and Spatality Holdings have
entered into a multi-year agreement under which Nectar Spa and its
affiliates will make the upscale Nectar Spa brand available at Sheraton
properties worldwide beginning in 2009.
The new spa experience is part of a brand-wide
effort to enhance the iconic Sheraton brand, which includes an
investment of over $4 billion in new hotels, upgrading 100 hotels
in the U.S. - nearly half its North American portfolio -
renovating 50,000 guestrooms and re-designing more than 100 new
The Nectar spa brand was developed specifically
for the hospitality industry. Nectar's complete program of
treatments includes a variety of signature massages, body
treatments, facials, manicures/pedicures as well as custom options
developed specifically for the Sheraton brand.
Research reveals that eight out of 10 Sheraton
guests are likely to consider using spa services when traveling,
including male guests, the majority of which prefer to visit spas
only when traveling.
"Nectar will be an invaluable, welcome addition
to the Sheraton guest experience," said Hoyt H. Harper, II, senior
vice president for Sheraton.
"We know our guests will value an
exceptional spa experience with a welcoming atmosphere. With this
global agreement, we plan to make spa a cornerstone of the
Sheraton brand experience, one that guests will truly embrace as
part of their lifestyle."
Other notable enhancements that the
Sheraton brand is currently implementing include a new lobby
environment, re-designed guest rooms and a revolutionary new
health and fitness program.
Nectar will make the new spa offering available
under license/franchise agreements to current and future Sheraton
"Spatality's expertise in the spa field will
bolster our ability to help Sheraton properties worldwide create
more comfortable and memorable guest experiences," said Mia
Kyricos, Director, Spa Development for Starwood. "This
relationship also underscores Sheraton's commitment to the
business of spa which is increasingly impacting rate and occupancy
at upper-upscale hotels worldwide."
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