Amadeus has signed a 10 year technology
partnership with TAM, to equip the airline with a new generation
passenger service system. Amadeus will replace multiple legacy
applications currently used by TAM, with a single integrated
platform based on the Amadeus Altéa Customer Management Solution.
Amadeus platform is recommended by the Star Alliance,” TAM Vice
President Finance and IT, Líbano Barroso, said “This was
one of the factors that determined our decision to invest in the Altea solution. It will facilitate our integration in the world’s
largest global alliance - planned for the first quarter of 2010.
“Altéa will give us the technological support to continue
with our plans for international expansion, modernise our systems
and reduce our operational costs,” he added. More than 60% of the
member airlines of the Star Alliance already use or have
contracted the Amadeus solution.
The new platform will
manage all TAM’s reservations, inventory and departure control
processes. It will be fully integrated with the existing systems
of the company’s two carriers, TAM Linhas Aereas and TAM Airlines.
Altéa’s central repository of data will enable TAM agents to
access a common and constantly up-to-date client profile, with
their flight history and individual preferences.
This capacity to
recognize their passengers from the point of reservation through
to baggage collection will enable the airline’s staff to offer a
consistent and responsive service to their customers. TAM will
also adopt Amadeus suite of ecommerce services to support its
websites and grow online sales.
In March, TAM started the training process and change management
in all the areas of the company, to prepare for operation on the
The impacted areas include frontline staff at the
airports, at reservation, check-in, ticketing through to the
corporate travel business, the end customer in TAM’s sales offices
and callcenters, TAM’s loyalty program, travel agencies and other
Today, more than 60 airlines have
chosen the full Altéa suite, while a total of 135 others use at
least one component of the solution. Amadeus Altéa has also been
selected by Star Alliance as the Star Common IT Platform (CITP).
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