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InterContinental Hotels Group has opened its
1,000th relaunched Holiday Inn hotel - the Holiday Inn Express New
York City Times Square.
The 210-room Holiday Inn Express New York City Times Square is
surrounded by New York City’s biggest tourist attractions
including Broadway, the Rockefeller Center and the Empire State
Building. The hotel is located at 343 West 39th Street between 8th
and 9th Avenues in Midtown Manhattan, with LaGuardia (LGA) and JFK
International (JFK) both less than 30 minutes away.
The $1 billion relaunch of Holiday Inn is one of
the largest in the history of the hospitality industry, with over
3,200 hotels around the world being updated – improving quality
and driving consistency at Holiday Inn and Holiday Inn Express
hotels from Boston to Beijing.
In addition to the 3,200 hotels opened, there
are a further 1,050 in the development pipeline due to open with
the relaunched branding in the next three to four years.
Andy Cosslett, IHG’s CEO, said, “The opening of
our 1,000th relaunched Holiday Inn hotel is the latest milestone
on our three-year journey and demonstrates the momentum behind the
programme. Despite the tough economic climate, we’ve relaunched,
on average, four hotels a day for the past six months and we’re
committed to completing the global relaunch by the end of 2010.
Relaunched hotels are benefitting from improved guest satisfaction
and RevPAR (revenue per available room) outperformance of an
average of over 5%. And the feedback we’re getting from our guests
and hotel owners tell us it’s the right time to be doing this. The
economic environment has changed since we started the programme,
but this is a once in a lifetime opportunity to show people that
the Holiday Inn they came to know and love over the last 50 years
is still a hotel brand that’s right for them today.”
Relaunched hotels feature:
- Upgraded and decluttered lobby areas
- A
Holiday Inn scent and sound
- New bedding
- Upgraded
showers and bathroom amenities
- New exterior lighting and
landscaping
- New signage with the redesigned logo.
In Asia Pacific, out of 126 Holiday Inn and
Holiday Inn Express hotels, IHG has relaunched nearly a quarter of
them.
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