Eight Asian visitor Bureaux have united to boost
the continent's market share in the growing global business events
industry by relaunching the Asian Association of Convention and
Visitor Bureaux (AACVB).
The Association will implement a new agenda
which will be driven by the eight
convention and visitor Bureaux (CVBs) from China, Hong Kong,
Korea, Macau, Malaysia, Philippines, Singapore and Thailand.
AACVB Chairperson, Ms Suprabha Moleeratanond of the Thailand
Convention and Exhibition Bureau, said, "At least eight convention
and visitor Bureaux will put cooperation ahead of competition and
raise the level of sophistication of the meetings, incentives,
conventions and exhibition sectors in Asia. Our aim is to increase
competitiveness and drive new MICE business to our region."
Ms Suprabha told a press gathering at IMEX in Frankfurt
that the AACVB's eight voting members had signed up for an
aggressive new agenda that will attract intra-regional
conventions, especially those that can be rotated among AACVB
"We aim to enhance standards in the convention
industry by developing and promoting sound professional practices.
We want client organizations holding events in Asia to be highly
impressed by their convention experience in Asia. To achieve this,
AACVB will initiate training programmes. We aim to position Asia
as the world's ideal convention destination, and increase Asia's
market share of the global convention market," Ms Suprabha
The AACVB was established in 1983. The Association is now
being relaunched with a new agenda which will help drive more MICE
(meetings, incentives, conventions and exhibitions) traffic to the
Asian region through the establishment of a shared data bank among
The new strategic direction also calls for the
sharing of best practices and the creation of joint branding,
advertising and marketing. AACVB will also look into areas such as
training programmes and accreditation to raise the region's
industry standards and professionalism.
"A successful MICE
sector doesn't just happen," added Ms Suprabha. "Sought-after MICE
destinations work hard to offer value, service, accessibility,
cultural variety, safety and a highly rewarding experience for all
participants. The relaunched AACVB is committed to cooperate and
provide the platform that will make success a reality for the
Asian MICE sector."
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