Best Western is to open a new resort on the Gulf
Coast of Thailand, just beyond the boundary of one of Thailand’s most
spectacular national parks, Sam Roi Yod.
Best Western Sam Roi Yod
is a full-amenity, 76-room property with optional family suites located
in Pranburi, about 35 km south of Hua Hin, or a 3.5-hour drive from
Bangkok. It is scheduled to open in December 2009.
The resort is set amidst a natural coconut
grove at Sam Roi Yod Bay, just three minutes from the beach and adjacent
to the park. Deluxe amenities include everything adventurous but
comfort-loving vacationers seek, including a swimming pool and a choice
of three quality dining outlets offering Italian, Mediterranean/Thai and
South American grill cuisine. A Bhuvana my spa, Best Western’s own spa brand,
will also be available, as will fitness facilities
and a tennis court. Broadband high-speed internet access is available on
demand. Guests’ business needs are facilitated with a private meeting
room, open air ball room and business center.
Besides this new hotel in Pranburi, Western’s coastal portfolio
in Thailand so far includes three hotels in Phuket, three in Krabi and two in
Pattaya. Several more Best Western beach resorts will open along the
East Coast on the Gulf of Thailand within 2009.
BWI vice president international operations –
Asia, Glenn de Souza said that Best Western sees Thailand’s opposite coast to the
Andaman as having particular promise as it is attractive to both
domestic and regional/international travelers as an alternative to more
familiar but overcrowded destinations.
“The figures tell
the story. Over the past difficult year, domestic visitors to
destinations on Thailand’s Gulf Coast have risen 30%. International
numbers have fallen by 10% but that is still substantially less than the
declines elsewhere,” the executive said.
for the target market, the executive explained that Thai visitors are
expected to make up a large proportion of the guest list, along with a
core of long-stay European and Scandinavian families and retirees as
well as other travelers seeking something an extra bit
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