Wyndham Hotels and Resorts has appointed
Jennifer Marchetti as vice president of marketing and innovation.
In her new role, Marchetti will be responsible
for leading marketing and innovation efforts for the Wyndham
Hotels and Resorts brand and its affiliated Wingate by Wyndham and
Hawthorn Suites by Wyndham brands.
She will oversee all marketing plans, agency
relationships and media buys while playing an integral role in the
development and execution of brand strategy, innovation and
property support programs.
“Jennifer’s expertise in
marketing, particularly in the loyalty arena, will be a great
asset as we look to further develop our partnerships across all
Wyndham brands and create consumer positioning that is both
distinctive and compelling,” said Jeff Wagoner, Wyndham Hotels and Resorts president. “She is a dedicated
professional whose rich history with the company and its brands
has given her a solid understanding of the industry and its many
An eight-year employee of Wyndham Hotel Group,
Marchetti previously served in various director-level marketing
and strategy roles, most recently as senior director of strategy,
loyalty and direct marketing. In that role, she helped oversee the
strategic direction and development of the company’s Wyndham
Rewards loyalty program, manage the program’s competitive
positioning and lead the program’s expansion across sister company
Wyndham Vacation Ownership.
Earlier in her career,
Marchetti served as director of corporate communications for
Trilogy Inc., a privately held configuration software company in
Austin, Texas, where she oversaw the development and execution of
the company’s communications strategy, including marketing
positioning, customer marketing, product launches and analyst and
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