According to the latest data from STR, the U.S.
hotel industry reported decreases in all three key metrics for
third quarter 2009 in year-on-year measurements.
Year-on-year, the industry’s occupancy dropped
7.9% to 60.5%, ADR fell 9.8% to US$96.84, and RevPAR decreased
16.9% to US$58.61.
Year-to-date 2009, the industry’s occupancy fell
9.9% to 56.6%, ADR dropped 9.1% to US$98.01, and RevPAR decreased
18.1% to US$55.48.
“Third quarter U.S. lodging industry performance
improved marginally from the first two quarters of 2009, but
remained weak,” said Bobby Bowers, senior vice president at STR.
“The industry has now experienced five consecutive quarterly
RevPAR declines and eight consecutive quarterly occupancy
declines. Fourth quarter comparables will be much easier, but we
still expect negative industry RevPAR movement for the remainder
of 2009 and most of 2010.”
Among the top 25 markets, only Oahu Island,
Hawaii, came in virtually flat in occupancy for the third quarter,
down 0.4% to 77%. Five top markets experienced double-digit
occupancy decreases: Houston, Texas (-19.4% to 52.3%); Detroit,
Michigan (-15.2% to 52.3%); Dallas, Texas (-14.9% to 52.0%);
Phoenix, Arizona (-12.0% to 44.8%); and New Orleans, Louisiana
(-11.3% to 51.6%).
Norfolk-Virginia Beach, Virginia, posted the
smallest decrease in ADR, which was down 5% to US$99.03. New
York reported the largest ADR decrease, falling 25.4%
to US$205.75. Denver, Colorado, also experienced an ADR decrease
of more than 20%, falling 21.3% to US$90.72.
Norfolk-Virginia Beach was the only top market
to report a single-digit RevPAR decrease for the quarter, falling
8% to US$64.68. Detroit (-28.6% to US$61.64) and Houston (-28.6%
to US$45.37) experienced the largest RevPAR decreases, followed by
New York with a 28.5% decrease to US$170.80.
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