Starwood has opened its third Four Points by
Sheraton hotel in New York City.
Owned by Times Square West, the Four Points by
Sheraton Midtown-Times Square occupies a prime location on 40th
Street in the heart of the New York City’s Broadway theater
The newly constructed, 244-room hotel joins
the two other Four Point hotels in New York, namely the Four
Points by Sheraton Manhattan SoHo Village and Four Points by
Sheraton Manhattan Chelsea.
Four Points by Sheraton has
stepped up its growth in New York City as part of the brand’s
comprehensive global rejuvenation campaign.
In the past five
years, Starwood and its partners have invested more than $1
billion to reinvent Four Points by Sheraton resulting in a 70% turnover of the portfolio driven by major property
renovations, conversions and new-build hotels.
The brand also
recently opened its first vacation resort hotel in Punta Gorda,
Florida and launched its first prototype hotel in San Antonio,
“We are delighted to debut Four Points by Sheraton
at the epicenter of New York City as a key part of our global
growth and brand rejuvenation,” said Brian McGuinness, Senior Vice
President, Specialty Select Brands for Starwood. “Our expansion in
New York City also addresses the rising demand for affordable and
stylish lodging in urban areas.”
Guests of the new hotel will be just steps
from the best shows on Broadway, the site of the New Year’s Eve
ball drop and all the vibrant, electronic billboards that have
made Times Square one of the world’s most famous destinations.
Also nearby are some of the
city’s finest restaurants, a variety of shops, and the
corporate offices of the New York Times, Condé Nast,
Ernst & Young, as well as the studios for NBC and CBS.
guest rooms all feature the Four Points
by Sheraton Four Comfort Bed, a luxurious ensemble including a
plush mattress, an assortment of pillows, and a fresh, white
In-room technology includes free high-speed Internet
access, as well as 32-inch, flat-screen televisions.
other recent news regarding:
Four Points by Sheraton,