Starwood is relocating its Manhattan-based luxury and
design-led brands from Chelsea to a new headquarters space downtown on
Varick Street, where SoHo and Tribeca meet.
Global marketing, brand management and design
teams for W Hotels, Le Méridien, St. Regis and The Luxury
Collection will join Starwoods Bliss and Remède Spa teams in the
move is illustrative of Starwoods commitment to design,
innovation and brand building, said Phil McAveety, Chief Brand
Officer, Starwood Hotels & Resorts. As we continue to attract and
inspire the best and the brightest creative talent, we look
forward to being part of a vibrant community that appreciates,
cultivates and inspires our brands passion points including
fashion, entertainment, art and design.
VM Design Studio,
a New York-based collective of renowned architects and designers,
will lead the renovation of Bliss and Remède Spas existing 20,000
square foot office space located at 75 Varick Street. When the
redesign is completed in September, 2009, Starwood will unveil a
modern office space for 150 associates, which will also serve as
showcase space to immerse owners, developers, designers and
creative agencies in Starwoods signature luxury and lifestyle
brands, which continue to meaningfully grow around the world.
VM Design Studios design portfolio includes work on the world
headquarters of Pixar Animation Studios in California and the West
Elm corporate headquarters in New York, in addition to several St.
Regis properties, including four new St. Regis hotels currently
under construction in Hawaii, The Bahamas, Puerto Rico and Deer
In addition to establishing a creative hub,
we are excited to merge space with our Bliss and Remède Spa brands
which work closely with our brands to develop signature spas and
bath amenities in our hotels around the globe, said McAveety. We
are, of course, sensitive to the current economic environment. By
consolidating the two offices we will drive efficiencies which
will offset the investment needed to create this new brand and
While the space is under construction, the
design, marketing and brand management teams for these brands will
temporarily move from their current space in West Chelseas
Starrett-Lehigh Building to Starwoods global corporate
headquarters in White Plains, NY.
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