The inaugural Qualmark 2009 New Zealand Travel Guide
is soon to be distributed throughout the country. The guide makes it easier for travellers to
identify quality assured accommodation options according to the
star grading they are looking for, and to choose quality visitor
activity, transport and service experiences.
"As the guidebook only includes Qualmark
assured tourism businesses, this is a ‘first’ for New Zealand
visitor information resources. It means that visitors on the look
out for a free guide book with a wide range of quality assured
places to stay, things to do and ways to get there need look no
further," said Qualmark Chief Executive Geoff Penrose.
Qualmark is New Zealand’s official mark of quality in tourism.
With a print run of 15,000, and at over 900 pages, the guidebook
features a useful page marker with the star grading explanation
for accommodation properties, regional information, city and town
directories, maps and the AA’s popular 101 Must-Do’s and Must-Do
Peter Blackwell, General Manager - AA Tourism,
said that the publication of Qualmark only rated businesses is
complementary to the existing range of AA travel guide and map
"As a joint owner of Qualmark, the AA’s
support for the guide reflects our commitment to industry-wide
quality service standards, an integral component of delivering a
truly satisfying and memorable experience. AA is pleased that our
publishing expertise could be used to enhance Qualmark’s offering
to licensees," he said.
Tourism New Zealand Chief
Executive George Hickton said the size of the guide demonstrated
the sheer number of New Zealand tourism businesses providing
quality assured experiences.
"We know our international
visitors are more satisfied with their experiences when they use
Qualmark-rated businesses and this guide will ensure New Zealand
remains highly competitive on the international stage as a high
quality destination. This travel guide will prove to be a useful
tool for both international and domestic travellers," Mr Hickton
In addition to being provided to the i-SITE Visitor
Information Network, Tourism New Zealand has an international
distribution plan under way for the guides.
the guide’s second edition is underway, and this will include the
new Qualmark Green enviro-logos alongside star grading and
"This means that travellers will also
be able to easily identify top-performing environmentally
conscious tourism experiences, from backpackers, to luxury lodges,
and a range of visitor activities and transport providers that are
proactively and effectively managing their impacts on their
environment," Mr Penrose said. "There are currently over
70 tourism businesses that have achieved Qualmark Enviro-Bronze,
Enviro-Silver or Enviro-Gold recognition."
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