Aston’s Expansion Plans for Indonesia

At the recent Aston Fair held in Surabaya, Indonesia, Aston International introduced 7 recently opened hotels which increase the group’s total operating hotel portfolio to 20 properties. The new hotels are the Aston Kuta Hotel & Residence, the Bali Kuta Resort by Aston, the 100 Sunset Boutique Hotel by Aston, the Aston Natsepa Ambon Hotel and Conference Center, the Aston Samarinda Hotel and Convention Center, the Aston Manado City Hotel and the Aston Tanjung City Hotel.

Another 14 Aston Hotels are currently under construction with the first two opening in December 2009 in Medan and Cengkareng and the other 12 scheduled to open between January 2010 and mid 2011. These new Astons will range from 5 star Grand Astons such as the Grand Aston City Hall Medan which is due to open in December 2009 and the Grand Aston Yogyakarta Hotel & Convention Center which is scheduled to open in late 2010 to 4 star Aston Hotels in Balikpapan, Bandung, Bogor, Glodok-Jakarta, Manokwari, Menteng-Jakarta, Jayapura, Purwokerto and Serpong and 3 star Aston City Hotels in Cengkareng, Bangka Island and Bintan.

While continuing to expand the Grand Aston, Aston and Aston City hotel brands the group has also developed a new luxury boutique resort brand called Royal Kamuela and select service hotel brands such as the 3 star affordable lifestyle Quest Hotels and the hip and trendy 2 star favehotels.

Royal Kamuela is currently developing two boutique villa resorts, one with 38 villas in Nusa Dua and the other with 12 villas in Ubud.

Quest and favehotel are set to become Indonesia’s fastest growing select service hotels brands. Since the launch of the two brands just 5 months ago Aston International has been able to confirm a total of 9 new hotels consisting of 4 Quest hotels, the first of which will open early 2010 in Semarang and three more in Kuta, Legian and Menteng-Jakarta and 5 favehotels with the first one due to open this December in Denpasar and four more confirmed for Ambon, Legian, Seminyak and Surabaya.

Aston Internationals Vice President of Sales & Marketing, Mr. Norbert Vas, said, "We will continue to grow the 3 Aston hotel brands and are currently negotiating projects in Makassar, Palembang and Surabaya but our midterm strategy for Aston is to consolidate its leading position in Indonesia and start to export the Grand Aston, Aston and Aston City Hotel brands overseas. Quest and fave have been off to a very encouraging start and are so well conceptualized that developers are already rushing in to build them. We are confident that we will operate at least 50 if not more hotels between Aston, Quest, fave and Royal Kamuela by 2011 and predict substantial growth and demand for branded select service hotels such as Quest and fave for many years to come."

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