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Fresh from its first acquisition in Japan a month ago,
Singapore-based hospitality chain Park Hotel Group has set up its first
Regional Sales Office in Tokyo as it looks for more opportunities to
expand in Japan.
The fast-growing hospitality brand made its
first foray into the Japanese hotel market in December 2008 with
the
acquisition of the Hilton Otaru in Hokkaido, which has been
rebranded as Grand Park Otaru.
The 296-room hotel brings the number of
properties under the group to a total of eight, including three in
Singapore, three in China and one in Hong Kong.
Within Japan,
Park Hotel Group is looking to expand into key Japanese cities
such as Tokyo, Osaka and Okinawa.
The Tokyo Regional Sales Office will promote Grand Park Otaru in the local domestic market and generate outbound
business to the rest of the hotels within the group. It will be
managed by two sales managers – Mr Takashi Hirotani (covering
West Japan) and Mr Takashi Sugawara (covering East Japan).
The Tokyo office is a prelude to a network
of Regional Sales Offices to be operational from 1 February
2009 in Shanghai, Beijing and Guangzhou to cover Greater China as
well as one in Singapore to cover Southeast Asia and India.
Park Hotel Group’s current stable of eight properties has more
than 2,500 rooms under two brand tiers – the five-star Grand
Park and the four-star Park Hotel.
Park Hotel Group has plans to acquire
10 more hotels in the next few years, mainly in the Asia
Pacific region.
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