Accor Targets Students with ISIC Promotion

The four economy and budget accommodation brands of the Accor Group have partnered with the International Student Identity Card (ISIC).

The ibis, Etap Hotel, Hotel Formule 1 and hotelF1 brands have partnered ISIC to offer its cardholders a breakfast at 1€ or for free. This new promotion will give millions of student’s unprecedented access to more than 900 hotels and more than 30 countries around the world.

ibis, the economy brand of Accor, will offer a free breakfast to ISIC cardholders in 416 participating hotels in over 30 countries (Argentina, Australia, Austria, Belgium, Benin, Brazil, Cameroun, China, Czech Republic, Germany, Hungary, India, Indonesia, Ireland, Italy, Ivory Coast, Luxembourg, Mexico, Middle-East, Netherlands, New Zealand, Portugal, Romania, Russia, Singapore, Slovakia, South Korea, Spain, Sweden, Thailand, Togo, UK and Uruguay), whilst the three other low-cost brands will charge only 1€ for an all you can eat buffet.

257 Etap Hotels in 9 countries (Austria, Belgium, France, Germany, Luxembourg, Netherlands, Poland, Spain, UK) will participate in this scheme, as well as 63 Formule 1’s in 6 countries (Australia, Belgium, Netherlands, Spain, South Africa, Sweden) and 207 hotelF1’s in France.

The partnership makes the economy, and low-cost brands of Accor a strategic lodging partner for ISIC.

“We look forward to welcoming students in our hotels around the globe,” said Frederic Josenhans, Senior Vice President Hotel Marketing, Accor. “Our economy and budget offers are focusing on reflecting the views and serving the needs of young people. We strongly believe that securing the loyalty of this clientele is of paramount importance for the future.”

The ISIC (International Student Identity Card) is an internationally recognised proof of full-time student status.

Endorsed by UNESCO, the EU and many other governments, universities, academic institutions and student organisations worldwide, the ISIC card is held by 4.5 million students worldwide who benefit from its wide portfolio of services and benefits. Since its launch in 1968, the ISIC has helped over 40 million students to get the most out of their travel experience.

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