The U.S. hotel industry posted declines in the three
key performance measurements during the month of January 2009, according
to data from STR.
In year-over-year measurements, occupancy fell
10.7% to end the month at 45.9% (51.5% in 2008). Average daily
rate dropped 5.2% to finish the month at US$100.66 (US$106.14 in
2008). Revenue per available room for the month decreased 15.3% to
finish at US$46.24 (US$54.62 in 2008).
"The U.S. lodging industry results in January
continued to reflect the deteriorating economic conditions
throughout the country," said Mark Lamanno, STR's president. "In
addition, the recent trend of accelerating declines in performance
seen in the Top 25 U.S. markets highlights the difficulty hotels
face when declines in both business and leisure travel occur in
Among the Top 25 Markets, Washington, D.C., was
the only market to report increases in all three key performance
measurements, benefitting from the inauguration held on 20 January
2009. Occupancy rose 2.5% to 52.3%, ADR increased 25.8% to
US$181.75, and RevPAR increased 28.9% to US$95.12.
Top 25 markets with noteworthy performances include:
Florida was the only other market to report an increase in ADR, up
9.5% to US$126.23.
- Largest occupancy declines: Detroit,
Michigan (-18.9% to 40.6%); Seattle, Washington (-17.9% to 45.7%);
and Atlanta, Georgia (-16.8% to 48.4%).
- Largest ADR declines:
New York, New York (-13.1% to US$199.05); Phoenix, Arizona (-12.3%
to US$133.52); and Detroit (-11.9% to US$87.22).
- Largest RevPAR declines: Detroit (-28.6% to US$35.42); New York (-27.1% to
US$118.44); and Phoenix (-25.2% to US$74.36).
chain-scale segments, the Luxury segment reported the largest
decreases in all three key performance measurements. The segment
posted decreases of 17.1% in occupancy to 52.7%; 7.6% in ADR to
US$266.80; and 23.3% in RevPAR to US$140.71.
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