InterContinental Hotels Group’s Priority
Club Rewards has launched a new reward option, Flights Anywhere.
This new program lets members redeem Priority Club points, or
combine points and cash, to book flights on more than 400 airline
carriers worldwide without restrictions on availability.
“Our customers are looking for ways to stretch their
wallets when they travel; with Flights Anywhere they can now pay
directly for airline tickets using Priority Club points,” said Don
Berg, vice president, Loyalty Programs, IHG. “They’ll never have
to worry about seat availability or blackout dates when redeeming
Priority Club points for flights.”
recent introduction of “Points & Cash,” a new program feature that
allows members to combine points and cash for reward night stays
at any of IHG’s more than 4,300 hotels worldwide, Priority Club
Rewards now offers the
flexibility to redeem points and cash for flights.
points can be redeemed for the entire cost of an airline ticket
(including all taxes and applicable fees), or combined with cash
for a ticket, enabling consumers to “buy” a ticket at a
significant discount. The
points and cash functionality for Flights Anywhere is offered in
the user’s local currency.
Additionally, there are no
blackout dates or limits on available tickets whatsoever. This
means that if there is a seat available on any flight, the
consumer can redeem for a ticket using Priority Club points.
Consumers will also be eligible to earn airline miles from their
favorite frequent flyer programs on most tickets booked with
The program is currently
available to consumers in nearly 20 countries, including the U.S.,
Canada and most countries in Europe, and IHG is working
with technology partner ezRez Software, Inc. to rollout Flights
Anywhere worldwide in 2010.
To be eligible for Flights Anywhere,
travelers must be members of Priority Club Rewards,
living in one of the currently eligible countries.
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