Utell Hotels & Resorts has reported a
substantial rise in the number of independent hotels and small
independent group hotels seeking out and subscribing to its hotel
representation services since the start of 2009.
Through to the end of May, more than 150 hotels
had signed up for full service membership. This enables
hotels to capitalize on Utell’s expertise in global marketing,
sales and distribution services.
Utell’s representation and distribution also makes hotels
available on the GDS’s under Utell’s UI code, through Utell’s
global call center network and the dedicated agent site.
In addition, over 320 hotels have joined the
Utell Connect service, which offers independent hotels and small
groups a representation solution, allowing them to outsource
electronic distribution and connectivity needs (under the Utell
Connect brand and UZ chain code), while handling their own
marketing and sales activities. This service was formerly known as
Utell’s new member
hotels cover a worldwide geographic spread across each continent
in categories ranging from value to superior and luxury.
the top ten countries with hotels contributing to Utell’s recent
sizeable portfolio growth are: Germany, Italy, United States,
India, Thailand, China, Japan, Ukraine, Russia and Turkey.
Overall, Europe and the United States remain the strongest regions
for full UI membership growth. The U.K. and Italy together
accounted for 33 new hotels, and the U.S. saw a healthy addition
of 27 new full UI hotels. These new members include renowned
properties such as The Roosevelt in New York, Soho House New York
and NCED in Oklahoma.
Ric Leutwyler, president
of Utell and CMO of Pegasus Solutions said, “We are delighted to
welcome a whole host of new international member hotels,
demonstrating Utell’s far-reaching global presence. The recent
turmoil in the worldwide economy has led many hotels to reassess
their sales, marketing and distribution strategies, and has
encouraged a renewed focus on targeted tactics for generating
their fair share of revenue from the global hospitality market.
Utell is committed to helping our member hotels achieve this. By
offering flexible, user-friendly technology and revenue management
tools that hotels can mix and match according to their core
requirements, Utell is delivering results during both difficult
and good times.”
Utell now represents more than 11,000
properties in over 130 countries.
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