Utell Pleased with Positive Growth in Member Hotels

Utell Hotels & Resorts has reported a substantial rise in the number of independent hotels and small independent group hotels seeking out and subscribing to its hotel representation services since the start of 2009.

Through to the end of May, more than 150 hotels had signed up for full service membership. This enables hotels to capitalize on Utell’s expertise in global marketing, sales and distribution services.

Utell’s representation and distribution also makes hotels available on the GDS’s under Utell’s UI code, through Utell’s global call center network and the dedicated agent site.

In addition, over 320 hotels have joined the Utell Connect service, which offers independent hotels and small groups a representation solution, allowing them to outsource electronic distribution and connectivity needs (under the Utell Connect brand and UZ chain code), while handling their own marketing and sales activities. This service was formerly known as Unirez.

Utell’s new member hotels cover a worldwide geographic spread across each continent in categories ranging from value to superior and luxury.

To date, the top ten countries with hotels contributing to Utell’s recent sizeable portfolio growth are: Germany, Italy, United States, India, Thailand, China, Japan, Ukraine, Russia and Turkey.

Overall, Europe and the United States remain the strongest regions for full UI membership growth. The U.K. and Italy together accounted for 33 new hotels, and the U.S. saw a healthy addition of 27 new full UI hotels. These new members include renowned properties such as The Roosevelt in New York, Soho House New York and NCED in Oklahoma.

Ric Leutwyler, president of Utell and CMO of Pegasus Solutions said, “We are delighted to welcome a whole host of new international member hotels, demonstrating Utell’s far-reaching global presence. The recent turmoil in the worldwide economy has led many hotels to reassess their sales, marketing and distribution strategies, and has encouraged a renewed focus on targeted tactics for generating their fair share of revenue from the global hospitality market. Utell is committed to helping our member hotels achieve this. By offering flexible, user-friendly technology and revenue management tools that hotels can mix and match according to their core requirements, Utell is delivering results during both difficult and good times.”

Utell now represents more than 11,000 properties in over 130 countries.

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