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Parkroyal Hotels & Resorts has joined the Global Hotel
Alliance, an alliance of independent hotel brands, as its eleventh
member brand.
Headquartered in Singapore, Parkroyal Hotels &
Resorts adds another six upscale hotels to GHA’s rapidly expanding Asian
network.
Parkroyal
hotels are located in the heart of Singapore, Malaysia,
Myanmar and Vietnam, offering easy access to major attractions, key
business districts and shopping areas.
Patrick Imbardelli,
President and CEO of Parkroyal Hotels & Resorts, said, “For a regional brand like Parkroyal, which
aims for greater recognition outside the region, it is a strategic move
to become part of a global network, which gives us access to new
customers, new revenue opportunities and the ability to drive down
distribution and technology costs. We are optimistic about what the GHA
membership will bring us.”
GHA is holding customer events in
major cities around the world in the next few months to mark its fifth
anniversary. Representatives of every GHA member are coming together to
familiarise customers with GHA’s eclectic mix of independent luxury
hotel brands.
The events start this week in Tokyo, and then in Parkroyal’s home city of Singapore. The GHA road show then moves to New
York, before completing its 2009 anniversary celebrations in Frankfurt
and London.
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