Parkroyal joins Global Hotel Alliance; Launches Road Show

Parkroyal Hotels & Resorts has joined the Global Hotel Alliance, an alliance of independent hotel brands, as its eleventh member brand.

Headquartered in Singapore, Parkroyal Hotels & Resorts adds another six upscale hotels to GHA’s rapidly expanding Asian network.

Parkroyal hotels are located in the heart of Singapore, Malaysia, Myanmar and Vietnam, offering easy access to major attractions, key business districts and shopping areas.

Patrick Imbardelli, President and CEO of Parkroyal Hotels & Resorts, said, “For a regional brand like Parkroyal, which aims for greater recognition outside the region, it is a strategic move to become part of a global network, which gives us access to new customers, new revenue opportunities and the ability to drive down distribution and technology costs. We are optimistic about what the GHA membership will bring us.”

GHA is holding customer events in major cities around the world in the next few months to mark its fifth anniversary. Representatives of every GHA member are coming together to familiarise customers with GHA’s eclectic mix of independent luxury hotel brands.

The events start this week in Tokyo, and then in Parkroyal’s home city of Singapore. The GHA road show then moves to New York, before completing its 2009 anniversary celebrations in Frankfurt and London. 

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