Car hire is on the rise as the economic downturn bears
down on family budgets and more people choose to holiday at home rather
than overseas, according to Europcar.
A Europcar UK survey has revealed that 2008 saw
a resurgence of UK-based holidays which led to a visible spike in
car hire. The car hire company believes this trend will continue
during 2009 as households try to cut costs.
The recent survey indicated that 27% of
Europcar’s UK based customers rented vehicles because they were
worried about the reliability of their car, 21%because their own
car had broken down and 24% needed a vehicle bigger than their
usual car. Around 23% of customers opted for car hire because they
did not own a car.
Group Marketing Manager Europcar Australia
Ashley Jurberg said the survey results were not surprising as an
increasing number of people opted for domestic holidays that were
close to home.
Mr Jurberg said car hire was also on the
increase in the UK and in Australia as a result of people,
particularly those who lived in the city and close to public
transport, selling their vehicles to save money.
“For families surviving on one income because of job cuts or those
who have been made redundant because of the downturn, often car
ownership is one of the first expenses to be shed,” Mr Jurberg
“Rentals for Europcar Australia stores
around the country have been strong and I believe that it is a
result of people taking ‘stay-cations’ close to home at
destinations they can drive to,” he said. “Many people will hire a
vehicle as it often is cheaper and safer.
rented vehicle you know you’re getting a car that undergoes
regular and rigorous maintenance checks.”
YouGov survey conducted by Europcar UK revealed that over one in
five people (23%) have either used or are considering
using car hire or car clubs as an alternative to car ownership.
One in three drivers (34%) now think that people are
trapped into car ownership by their location, work and family
commitments. And around one in four thinks that the cost of
ownership outweighs the benefits.
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