Following the successful migration of Parkroyal Hotels
and Resorts from a third party distribution provider to a proprietary
system, Pan Pacific and Parkroyal Hotels have launched a new central
reservations and distribution system named Panther.
This new distribution platform has been designed
to allow vast amounts of data flow with substantial improvements
to efficiency and productivity. Providing a single point of
inventory control across hotel properties, Panther prevents
transaction duplication across all reservations channels and
ensures rate and inventory parity whilst improving transactional
“The integration of both Parkroyal and Pan
Pacific brands into Panther is part of our long-term strategy to
position our brands for continuous growth and builds on our
commitment to deliver the best customer experience,” said Mr A.
Patrick Imbardelli, President and CEO for both Pan Pacific and
Parkroyal brands. “In addition, Panther allows for greater
operational synergy amongst all our hotels, allowing us to
optimize revenue opportunities.”
Systems’ Enterprise Solution, Panther enables customers to enjoy
greater personalisation in their hotel experience through enhanced
integration with the hotels’ customer relationship management
With Panther, all hotels under the Pan Pacific
and Parkroyal brands will be able to capture more direct business
at a lower transactional cost, through the automation of
information flow to both the internal and external customers.
“The launch of Panther has already seen positive results,
having registered a 26% growth in revenue and 23% increase in
total room nights, when compared against last year’s performance.
Panther provides an ever higher level of personalised service for
our customers and our travel industry partners by ensuring single
image room and rate availability across all distribution channels
on a 24/7 basis,” Mr Imbardelli added.
& Resorts is now operating under new designated Global
Distribution System (GDS) Chain code ‘PL’ and Pan Pacific Hotels
and Resorts’ is represented as ‘PF’, to maximise exposure in the
With Panther, both Pan
Pacific and Parkroyal now have an in-house Central Reservations
Centre, operating 24 hours a day, seven days a week. In addition,
the enhanced booking engine on panpacific.com and
parkroyalhotels.com allows multi sequencing sell by room type and
Toll Free reservations into three Voice Centers in Singapore for
Asia Pacific, Tokyo for Japan and Seattle for America.
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