Accor is expanding its hotel network in India, with 48
committed hotel (9980 rooms) developments. The hotels are a mix of Accor
hotel brands – Sofitel, Pullman, Novotel, Ibis, Mercure and Formule 1.
Accor will also manage three convention centres in India.
Commenting on the results to date and the
prospects of Accor’s development and growth in India, Michael
Issenberg – Accor Asia Pacific Chairman and Chief Operating
Officer said, “India is a land of promise for
five years ago we made a commitment to launch and grow our
business in India to include
Accor’s core brands, and to have
50 hotels open in India by 2012. We are well on our way to
achieving this ambition. Our commitment to India is strong and we
will continue to focus on aggressively building both the size and
spread of our network, across India over the next few years.”
Sofitel, Accor’s luxury brand, will have 3
hotels with 711 rooms in Mumbai, including the flagship Sofitel
Mumbai currently under construction at the International Finance
and Business District - Bandra Kurla Complex, the Sofitel at
Nirmal Lifestyles in Mulund, and the 193 room SO boutique hotel
also at Nirmal Lifestyles at Mulund.
Accor has also launched its new upscale brand
Pullman, in India, with two committed projects – the 284 room
Pullman Central Park Gurgaon and the 250 room Pullman Lavasa, both
scheduled to open in 2010.
The first Pullman hotel globally opened in
Bangkok in late 2008 and there are already 11 Pullman hotels
throughout Asia Pacific and 36 hotels globally. The brand is on
target for 100 Pullman hotels and resorts throughout Asia Pacific
Novotel, Accor’s well known business class hotel
brand, has 15 hotels committed with close to 4000 rooms, covering
all key gateways and metropolitan cities in India, including New
Delhi, Mumbai, Bangalore, Chennai, Kolkata, Pune and Hyderabad.
The Novotel brand in India will also feature
resorts, with the first two Novotel Resorts at Goa and at Lavasa -
India’s first purpose built hill town.
Mercure, Accor’s mid-scale brand, plans a major
push into Tier II cities across India, in addition to a key
presence in the metropolitan cities. The brand will open its first
hotel in Bangalore this month – the Mercure Bangalore Homestead
Residences, and has committed another 4 projects in Mumbai and
Ibis, Accor’s highly-successful international
economy brand, that now has over 800 hotels in 40 countries, has
14 projects committed across 10 destinations in India, totaling
over 2700 rooms. Ibis in India is being developed in joint-venture
between travel industry conglomerate InterGlobe Enterprises and
Accor. Ibis will have a presence in all key metropolitan cities in
India, including Mumbai, the NCR, Bangalore, Chennai, Hyderabad,
Pune and Ahmedabad, and is now gradually moving into Tier II
markets such as Jaipur and Nashik.
Formule 1, Accor’s budget brand has 4 sites
committed, with 425 rooms, and has several sites under negotiation
in locations such as Hyderabad, Kochi, Bangalore and Kolkata.
Accor will also be a leading operator of
Convention Centres in India. It already operates the Hyderabad
International Convention Centre, which recently was awarded the
National Tourism Award for the best convention venue in India, for
the second consecutive year. Other convention centres committed
are the Lavasa Lakes Convention & Events Centre at Lavasa and the
Convention Centre at Nirmal Lifestyles, Mulund, and Mumbai.
Accor is opening 3 hotels with 522 rooms across
the country in 2009 including the Ibis Pune, the Novotel Mumbai
Juhu Beach and the very first Mercure for India in Bangalore.
Accor already operates 3 hotels in India with 809 rooms - the Ibis
Gurgaon, the Novotel Hyderabad Airport and the Novotel Hyderabad.
Accor, together with its joint venture
partners, has opened a corporate office in Gurgaon to support its
rapidly developing network. This management organisation already
has over 80 personnel in the key disciplines of Development,
Technical Services, Construction, Finance, Operations, Marketing
and Sales, Distribution and Human Resources. Accor also plans to
launch its training university, Accor Academie, in the near future
to develop human resources to support this expansion.
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