It is all about flexibility, listening to frequent
travellers, and giving them exactly what they want. This ability to
listen, think outside the box and act, is what makes true leaders stand
out from the crowd. It is also what The Address Hotels + Resorts, a
five-star premium hotel brand owned and operated by Emaar Hospitality
Group does frequently.
In its latest innovation, The Address Hotels + Resorts has introduced a
24-hour stay benefit across all its hotels. This new
service, which is a marked departure from scheduled 12 noon
check-outs followed by hotels worldwide, is currently available at
The Address, Downtown Burj Dubai and The Palace – The Old Town,
the two properties currently operated by the brand in Dubai.
As per the new benefit, guests opting for Suite
or Club room accommodations can enjoy the privilege of a total
24-hour stay without incurring late check-out charges. This is a
path breaking service in the hospitality industry as guests
arriving in the evening or even after midnight now have the option
of keeping their room for a complete 24 hours without having to
follow the traditional check-out time of 12 noon.
Dardenne, Chief Executive Officer, Emaar Hospitality Group, said,
24-hour stay benefit helps us build further on
the one-size-fits-one approach which we have incorporated with The
Address Hotels + Resorts brand. Meeting the needs of our guests’
individual preferences is part of the brand operational strategy
of The Address.”
The Address Hotels + Resorts is redefining
the hospitality industry with many customer-centric services.
Instead of conventional check-in desks, guests are welcomed upon
arrival and escorted directly to their rooms where they can
complete check-in formalities in total comfort. In addition,
complimentary wireless internet is available throughout the
“We have looked at the times our guests check-in,
which is often very late at night, and we estimate that over 25%of our guests can benefit from this added service,” said
Mr. Dardenne. “Our business lounges and fitness centre are also
open 24 hours which is another added benefit allowing
guests to utilize these facilities at their
Address, Downtown Burj Dubai is the flagship property of The
Address Hotels + Resorts, which also manages The Palace – The Old
Town, a majestic property in the 500-acre Downtown Burj Dubai
neighbourhood, described as the new soul of the city.
new features will be extended to the up-and-coming properties of
The Address Hotels + Resorts in Dubai – The Address, Dubai Mall
and The Address, Dubai Marina – scheduled to open later this year,
as well as in future international openings.
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