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Jetstar has signed popular personality Joanne
Peh as its new Ambassador to appear in a multi million dollar
regional marketing campaign to support the Jetstar brand’s next
phase of growth in Asia.
Starting today, the biggest brand campaign
Jetstar has ever embarked on within Asia will appear in major
Jetstar markets including Singapore, Indonesia, Malaysia,
Thailand, Philippines, Hong Kong and Macau. The campaign will
include advertising across print, radio, outdoor, online and
television media.
To celebrate the campaign launch, Jetstar is
offering a special ‘Take A Friend for Free’ sale across selected
destinations (departing from Singapore only).
The sale is on now
until midnight Monday, 27 July 2009. The promotional fares
are for travel between 1 October and 25 November 2009.
Jetstar Asia and Valuair CEO Ms Phit Lian
Chong said, “This campaign supports and reflects the
total Jetstar consumer experience and our vision to fly more
places, more often, for less.
“This is the first
time we have used an Ambassador to represent our brand or embarked
in a campaign of such a significant size.
“We began
our search for an Ambassador earlier in the year and after much
consideration and many months, we chose Joanne as we believed she
is a good representation of our brand values – she is fun, fresh,
youthful and enjoys life,” she said.
Joanne began
her career in the media after winning the title of Miss Elegant
and Miss Personality in the Miss Singapore Universe competition in
2002 and shortly after was signed with Media Corp. Joanne has
since been involved in a range of hosting and acting projects.
In the 2009 Star Awards, Joanne beat hot favorites to
win her first ever Best Actress award for her role as Huang Yuzhu
in The Little Nyonya, on the day after her birthday. She also won her third Top 10
Most Popular Female Artistes award on the same night.
Jetstar hosted the new campaign shoot with Joanne in Hong
Kong, Bali and Singapore in June.
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