Swire appoints Leadership Team to Open New Hotel in Hong Kong

Swire Hotels has appointed the leadership team that will open Hong Kong’s new 'lifestyle business hotel' EAST. The hotel is scheduled to open January 2010 at the landmark 'Island East' development in Quarry Bay.

Taking the lead role at EAST will be Warren Tam who has been appointed General Manager. A Swiss hotel school graduate with an MBA in Hotel and Tourism Management, the veteran hotelier has risen through the ranks both regionally and worldwide over the past two decades with various internationally acclaimed hotel chains, including Hyatt International and InterContinental.

His Executive Assistant Manager Tony Chick also studied hotel management in Switzerland before launching his career at The Regent Hong Kong. Tony subsequently worked at Hyatt Regency Hong Kong and Royal Garden Hong Kong, before extending his experience at Shangri-La Hotel, Qingdao, The Kerry Center Hotel Beijing and Hyatt Regency, Tianjin.

Director of Sales & Marketing Jennifer Cheung, another Swiss hotel management school graduate, began her sales career at Shangri-La Shanghai and joins EAST from the Langham Place, Hong Kong, where she continued to develop her expertise in the field of sales and marketing.

Frances Mak, who graduated from a hotel management school in Canada, has been appointed as Public Relations Manager. She started her career at New World Hotel and The Regent Hong Kong. She was previously Communications Manager at The Mira Hotel (former Hotel Miramar).

Behind the EAST Café and the Rooftop Bar & Deck is Executive Chef Eddy Leung. Eddy has led kitchen teams in various 5-star Hong Kong hotels including the Ritz-Carlton, Grand Hyatt and The Peninsula, consulting and instructing on the latest trends in world-class luxury dining. Eddy is frequently invited to judge at international culinary competitions and has also won many prestigious awards including the Gold Award of Hong Kong Food Festival Culinary Awards, Western Cuisine in 1995, and, Silver Medal of Buffer Meal Combination Competition in 1994.

EAST features services such as a paperless front-desk which means guests need only check-in on their first visit, and use express check-in and pre-registration prior to arrival thereafter.

The hotel is located at Island East in Quarry Bay, a new home to over 300 multinationals including some of the most prestigious Fortune 500 corporations. The hotel is adjacent to Tai Koo MTR station and is a short drive away from Central and Causeway Bay.

EAST will be Swire Hotels' third hotel. The Opposite House opened in Beijing in 2008 and The Upper House opens at Pacific Place in Admiralty, Hong Kong in October 2009.

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