Hokkaido Tracks Holidays, a luxury
accommodation and holiday provider in Niseko-Hirafu, has appointed
Africa Panda Enterprise as sole sales and
marketing agent for Hong Kong and P.R. China.
African Panda is a Hong Kong based marketing company
which specialises in promoting unique tourism products within the region.
African Panda executive
Director, Celia Chan, said “We believe that with our experience in the
Chinese market and the understanding the marketing direction of Hokkaido
Tracks Holidays, we are much geared to representing this exciting
product in Hong Kong and Shanghai.”
Gregory Hough, Marketing Manager
of Hokkaido Tracks Holidays added, “This appointment represents our
commitment to growing these regional markets. Over the past 2 years we
have seen a growth of almost 30% in our winter bookings and are looking
to grow this and the summer markets. The accessibility to Niseko is very
attractive and we are receiving a lot of support from carriers and trade
partners to the region.”
Located in the beautiful
natural surrounds of Niseko Hirafu Alpine Resort, Hokkaido Tracks
Holidays offer a distinctively unique portfolio of condominium, resort
house and penthouse properties with a range of premium guest services
in one of the fastest growing resorts in the world.
The accommodation, on the doorstep to Niseko’s renowned powder snow,
gourmet cuisine and revitalizing natural hot springs, offers
chic, fully furnished interiors, and the latest in cutting edge alpine
Complementing the luxury accommodation is
professional bilingual resort services team, offering a wide variety of
services before arrival in Japan and throughout the Niseko
Hokkaido Tracks was established in 2003 by three
Australians from diverse backgrounds who shared a passion for skiing, a
fascination with Niseko and its abundant powder snow, and a vision to
introduce a hospitality and accommodation model based on a common
concept in the ski resorts they had visited internationally. These
individuals were Matt Dening, and Simon and Joasia Robinson.
Since its establishment, the passion that inspired three Australians has
spread to the point where Niseko is now one of the fastest growing ski
resorts in the world. As leaders in the community, the directors and
staff of Hokkaido Tracks contribute in meaningful ways to the
sustainable development of Niseko.
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