Etihad Airways has teamed up with Tourism NSW as part
of a joint marketing campaign to strengthen the Abu Dhabi-based
airline’s links with Australia.
The campaigning will feed on the strong and
growing air links between Europe and Australia to increase the
number of tourists and business travellers flying to Sydney.
The airline’s chief executive, James Hogan,
signed the deal with New South Wales Premier, Nathan Rees, who was
in Abu Dhabi this week as part of a trade mission to target
investment, tourism and job creation for NSW.
The joint campaign includes online marketing,
outdoor and radio ads and online social networking to tourism
markets in the United Kingdom, Ireland, Italy, Germany and France.
Etihad Airways and Tourism NSW have been working
together to promote NSW as the gateway to Australia in the Middle
East and key European markets served by the Abu Dhabi-based
Mr Hogan used the meeting to thank the NSW
Premier for his support for the airline’s expansion in Sydney.
“Sydney continues to be a major destination for
Etihad and we look forward to working with the NSW Government in
the future,” Mr Hogan said.
Etihad began flying to Sydney in 2007 and
currently schedules 11 flights a week from Abu Dhabi.
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