Figures released by Tourism New Zealand show a
continuing decline in visitor arrivals which reinforces a decision to
invest more in the Australian tourism market.
Statistics show total
visitor arrivals for February were down 8.5% compared with the
same month last year, with all New Zealand’s key markets on the
decline, except their neighbour Australia.
With some long-haul markets
beginning to decline, Tourism New Zealand decided to move money
into marketing Australia over the summer to bolster visitor
Australia is New
Zealand’s biggest tourism market generating nearly 40% of New
Markets like the US, Japan and Korea,
traditionally dependent on group bookings, all had major decreases
"Anecdotally it seems that group
bookings are the heaviest hit, with some operators
reporting up to a 50% decrease," said Tourism New
Zealand Chief Executive George Hickton. "However, in many
cases this has been offset by increases in independent travellers
and domestic travellers. The backpacker market is also holding up
Numbers from China were also down in
February, but this figure is difficult to measure as
Chinese New Year fell in January this year and in
February last year.
Other trends are seeing
booking times continuing to get shorter and more people booking
direct. "This is particularly common out of Australia,"
George Hickton, "but some operators are reporting that sometimes
even our long-haul markets like the UK and Europe are booking
activities very close to the time that they arrive."
Tourism New Zealand has been running campaigns in four major
markets (the US, UK, Australia and China) in an attempt to attract
a larger market share of those that are still travelling.
New Zealand International Visitor Arrivals
for February 2009
Australia - 87,538, up 2.5%
• UK - 42,481, down 15.1%
USA - 25,553, down 17.9%
• Canada - 7,498, down 17.5%
China - 12,075, down 21.8 %
• Korea - 5,060, down 28.6%
Japan - 9,890, down 14.3%
other recent news regarding:
New Zealand Visitor Arrivals,