Royal Jordanian has signed a 10-year contract
with Amadeus that enables it to adopt the full Amadeus Altéa
Customer Management and ecommerce suite of solutions. The
investment will underpin Royal Jordanian’s drive for modernisation
and growth in the Middle East, and through its membership of the
Altéa will enable Royal Jordanian to manage all
reservations, inventory and departure control from a single, new
generation technology platform.
A shared platform that is
used by many airlines, Altéa will enable easy integration with the
airline’s commercial partners that use the same solution.
more than 60 airlines have chosen the full Altéa suite, while
nearly 140 use at least one component of the solution. Among these
are more than half of the oneworld member carriers.
Jordanian which is also a oneworld member, the Altéa platform will
facilitate its operations within the alliance, such as easier
development of code share links and revenue optimisation over a
network that is highly interconnected with other airlines'.
“The main focus for Royal Jordanian, following the completion
of privatisation is to increase operational revenue,” said Royal
Jordanian President and CEO Hussein Dabbas.
pointed out that Royal Jordanian was awarded two world-class
awards in IT, “With this background, our highly skilled staff, and
a heterogeneous technology environment, our existing
infrastructure is well-prepared to support the new passenger
“The decision to move to Altéa was
made because we can ensure all our customer management
functions are based on a future-proof platform that can
deliver on our commercial priorities.”
the agreement, Amadeus Vice President, Airline IT, Julia Sattel
said, “Royal Jordanian is undertaking an impressive modernisation
programme and we are delighted they have chosen Altéa to help
“Our strong presence in the Middle East
will allow us to work closely with the airline to help boost their
revenue and profit. By facilitating the airline’s operations
within the oneworld alliance, Altéa will play a key role in
enabling Royal Jordanian to execute their strategy to act as a
feeder in the Middle East.”
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