At the ITB Asia trade show held in Singapore
this week, Park Hotel Group revealed details of an expansion
programme rolling out across the Asia Pacific region.
With eight properties in its current portfolio,
Park Hotel Group is aiming to open 10-12 new properties in the next
three to five years. These include additional investments in Japan
and China, plus interests extending to other prominent
destinations in Southeast Asia, as well as Singapore.
“Park Hotel Group views future prospects for tourism and
business-related travel across the region in a most positive light
and in line with industry predictions, this will be a period of
rapid growth and ever-increasing visitor numbers into the
Asia Pacific region,” said Mr Allen Law, Director of Park Hotel
“In line with this positive sentiment, Park
Hotel Group has embarked on a programme of expansion in the coming
years that will see the Group establish itself as a major player
in the Asia Pacific region.”
In August this year,
Park Hotel Group celebrated the latest addition to its portfolio
with the grand opening of Park Hotel Clarke Quay, an iconic new
landmark situated beside the Singapore River in the vibrant
lifestyle district of Clarke Quay.
Designed by DP
Architects as a celebration of Singapore’s bygone Victorian era,
the architecture of the 10-storey, 336-room Park Hotel Clarke Quay
incorporates a distinctive red-tiled roof and spired towers in
homage to Singapore's classic colonial style of the early 1800s
and the romanticism of the Clarke Quay skyline.
“Park Hotel Clarke Quay joins Grand Park City Hall in a Singapore
portfolio that is set to further expand next year with the opening
of Grand Park Orchard,” said Mr Law. “This will be a spectacular
new five-star landmark on Orchard Road and will be the Group's
Scheduled to open in May 2010,
Park Hotel Group’s flagship hotel will also feature Knightsbridge,
an 83,000-square foot luxury retail podium that is on course to
becoming the luxury shopping destination of choice for discerning
Singaporeans and overseas visitors. Named after London's most
fashionable address, Knightsbridge promises timeless chic and
Integrated within an Sin$80 million
makeover of the former Park Hotel Orchard and rebranded as a
five-star hotel, Knightsbridge is in line with the group’s vision
for Grand Park Orchard to become synonymous with fashion and
luxury. The dazzling exterior of the hotel includes a
herringbone-designed glass façade and incorporates a dramatic
eight-storey tall media wall. Retail units facing Orchard Road
boast direct street entrances and frontages unseen in Singapore.
Elsewhere across the region, the Group’s Hong Kong
property - Park Hotel Hong Kong - has completed a major
refurbishment, showcasing a brand new look. Conveniently located
in the city’s premier shopping district, the hotel has an
adjoining shopping mall that is currently under refurbishment and
scheduled to open early next year.
In Wuxi, China,
Park Hotel Group’s Grand Park Wuxi is planning for a relaunch in
the first quarter of 2010, after a refurbishment programme. The
new Grand Park Wuxi will showcase an extensive range of banqueting
and F&B facilities.
The group continues to view
China as a key growth market and said it will continue its focus on the
bourgeoning second-tier cities. In Japan, the group has been
assessing acquisition targets since its first acquisition in Otaru,
Hokkaido, last December.
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