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Park Hotel Groups Asia Pacific Expansion Plans

Search ASIA Travel Tips .com Send to Friend ASIA Travel Latest Travel News Friday, 23 October 2009

At the ITB Asia trade show held in Singapore this week, Park Hotel Group revealed details of an expansion programme rolling out across the Asia Pacific region.

With eight properties in its current portfolio, Park Hotel Group is aiming to open 10-12 new properties in the next three to five years. These include additional investments in Japan and China, plus interests extending to other prominent destinations in Southeast Asia, as well as Singapore.

Park Hotel Group views future prospects for tourism and business-related travel across the region in a most positive light and in line with industry predictions, this will be a period of rapid growth and ever-increasing visitor numbers into the Asia Pacific region, said Mr Allen Law, Director of Park Hotel Group.

In line with this positive sentiment, Park Hotel Group has embarked on a programme of expansion in the coming years that will see the Group establish itself as a major player in the Asia Pacific region.

In August this year, Park Hotel Group celebrated the latest addition to its portfolio with the grand opening of Park Hotel Clarke Quay, an iconic new landmark situated beside the Singapore River in the vibrant lifestyle district of Clarke Quay.

Designed by DP Architects as a celebration of Singapores bygone Victorian era, the architecture of the 10-storey, 336-room Park Hotel Clarke Quay incorporates a distinctive red-tiled roof and spired towers in homage to Singapore's classic colonial style of the early 1800s and the romanticism of the Clarke Quay skyline.

Park Hotel Clarke Quay joins Grand Park City Hall in a Singapore portfolio that is set to further expand next year with the opening of Grand Park Orchard, said Mr Law. This will be a spectacular new five-star landmark on Orchard Road and will be the Group's flagship hotel.

Scheduled to open in May 2010, Park Hotel Groups flagship hotel will also feature Knightsbridge, an 83,000-square foot luxury retail podium that is on course to becoming the luxury shopping destination of choice for discerning Singaporeans and overseas visitors. Named after London's most fashionable address, Knightsbridge promises timeless chic and classic style.

Integrated within an Sin$80 million makeover of the former Park Hotel Orchard and rebranded as a five-star hotel, Knightsbridge is in line with the groups vision for Grand Park Orchard to become synonymous with fashion and luxury. The dazzling exterior of the hotel includes a herringbone-designed glass faade and incorporates a dramatic eight-storey tall media wall. Retail units facing Orchard Road boast direct street entrances and frontages unseen in Singapore.

Elsewhere across the region, the Groups Hong Kong property - Park Hotel Hong Kong - has completed a major refurbishment, showcasing a brand new look. Conveniently located in the citys premier shopping district, the hotel has an adjoining shopping mall that is currently under refurbishment and scheduled to open early next year.

In Wuxi, China, Park Hotel Groups Grand Park Wuxi is planning for a relaunch in the first quarter of 2010, after a refurbishment programme. The new Grand Park Wuxi will showcase an extensive range of banqueting and F&B facilities.

The group continues to view China as a key growth market and said it will continue its focus on the bourgeoning second-tier cities. In Japan, the group has been assessing acquisition targets since its first acquisition in Otaru, Hokkaido, last December.

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