Tourism New Zealand has appointed Kevin Bowler
as its new CEO.
Mr. Bowler has extensive marketing and business
leadership experience spanning fast moving consumer goods,
technology and media brands in New Zealand and overseas.
He is currently CEO for start-up Yahoo!Xtra, a joint venture
between Yahoo!7 and Telecom. During this period Kevin Bowler has
taken a leadership role in the digital communications industry,
chairing the NZ Interactive Advertising Bureau since 2008.
Tourism New Zealand Chairman, Greg Muir, said interest in the role had been strong,
with an impressive lineup of candidates.
"There was a
great deal of interest in this role both from within New Zealand
and offshore, which is a mark of the reputation that Tourism New
Zealand has established."
"We were looking for someone
with demonstrable leadership skills and someone who understands
the value of brands, the opportunities that the online environment
offers and the challenges of operating on a global stage," he
Kevin Bowler will be based in Tourism New Zealand’s
Auckland office and will spread his time between Wellington and
Prior to Yahoo!Xtra, he spent several
years with Telecom, initially leading the marketing-led resurgence
in mobile with initiatives like T3G and $10txt, then moving on to
lead marketing across Telecom’s whole consumer business.
He worked in ‘fast moving consumer goods’ marketing and general
management both in New Zealand, with Unilever and NZ Dairy Foods,
and in the UK with Rank Hovis McDougall Foods. He also has
experience in advertising account management supporting Air New
Zealand while at HDM Mattingly and Cadbury while with DDB.
Kevin Bowler will take up his new role in early January
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