New Asia Pacific Regional Director at ICCA

Mr. Noor Ahmad Hamid will take over as ICCA's Asia Pacific Regional Director on 27 July 2009.

Based in ICCA's Kuala Lumpur offices, he replaces Jane Vong Holmes, who led ICCA's Asia Pacific operations for eight years and recently moved on to become Managing Director for the BestCities Global Alliance.

45 year old Noor holds a Diploma in Tourism Administration, KPSL - equivalent to Degree in Tourism and is about to complete his MA in Business Administration; he has worked for Malaysia Tourism Promotion Board in the USA and his home country, including a period as head of the Bidding Unit in MTPB's Convention & Incentive Division.

He then ran the Business & Event Department for a number of years in the private sector Richmond Group Sdn Bhd, and before taking on his new role with ICCA he managed variety of activities in PEMPENA Sdn Bhd developing sponsorship, marketing and innovative promotional programmes in a number of Asian countries.

ICCA CEO Martin Sirk said, "We're delighted to welcome Noor into ICCA. He combines strong strategic analytical skills with a track record of innovation and hard work, and we're sure he'll swiftly get to grips with the key issues across this vast region and start building strong relations with our members. He's worked in a variety of business cultures, both in terms of different nationalities, but also in terms of entrepreneurial, corporate sector and governmental environments, and that flexibility and breadth of experience is vital when dealing with our complex membership mix."

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