This year’s annual Travel Distribution Summit
India will feature 35 leading presenters at the Taj President
hotel Mumbai between 6-7 October 2009.
Leading proceedings on October 6th is Glenn
Fogel, Executive Vice President Corporate Development for
priceline.com, with an insightful and animated look into India’s
online travel environment, and some predictions for what to expect
next based on his many year’s experience.
Online networking through social media
channels has become an extremely important means of communication
to acutely targeted market segments. As more Indian consumers
login to social channels, marketing potential will be unfulfilled
if social networks are not receiving some dedicated attention as
will be discussed by TripAdvisor and Orkut.
always there is plenty for the revenue managers as discussion on
both event days dips in and out of the analytical side of sales.
Industry veterans Puneet Mahindroo (Taj Hotels) and Gautam
Bhandari (Marriott) will unravel some of the issues surrounding price
discounting to stimulate demand and the possible implications this
may have on a brand.
The event will continue its
tradition of drawing upon global perspectives to help benchmark
India’s position within the market. This year sees Marnix Fruitema
(Air France KLM) confront the zero commission argument, while
Frank Tietjen (TUI AG) applies some of his global experiences to
shed light on changing consumer ecommerce behaviour.
The list of some of the key issues and
opportunities that will be up for debate include:
- Airline withdrawals, zero commissions and the
impact on India's travel landscape - Speakers: priceline.com; Air
France KLM; CAPA; TAAI.
- Troubled economies and the changing behavior
of India's travel consumers - TUI AG; MakeMyTrip; BID2travel.com.
- Competing on price to stimulate demand -
Marriott International; Air India; Taj Hotels & Palaces.
- Embracing social networks and User Generated
Content as marketing and distribution platforms - TripAdvisor;
Reliance ADA Group; Google.
- Driving value to the corporate segment -
- Brand perception and fickle consumer loyalty -
Preferred Hotels Group; Fortune Park Hotels; Ginger Hotels.
- Lowering distribution costs and efficiency
measures - redBus; iXiGO.com; Lemon Tree Hotels.
- Consolidations & acquisitions - a changing
travel landscape - Amadeus.
- The future of OTAs as a distribution channel -
Starwood Hotels; Travelguru.
- The changing face of the travel sales and
marketing strategy - Yatra; Travelocity; Cleartrip.
An event not to be missed,
registration for the Travel Distribution Summit India, now
in its 4th year, is open.
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