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Tourism Fiji has appointed Ms Adeline Lee-Erasito
to the key role of Marketing Services Manager.
Ms Lee-Erasito will have full managerial
responsibility for all aspects of the organisation’s marketing
activity in Japan, Hong Kong, China, South Korea and India.
Her role will also include handling Tourism
Fiji’s international media visitation program as well as taking
responsibility for the further building of the destination’s
wedding and honeymoon, MICE, sports and special events portfolios.
Tourism Fiji CEO Josefa Tuamoto said Ms Lee-Erasito’s appointment was
extremely timely given the advent of Continental Micronesia
Airlines’ new services ex-Japan to Nadi which will commence later
in the year and the start-up of Air Pacific’s new Hong Kong
services in December.
Japan and China, he said,
have both proven strong performers for Fiji in 2009 with visitor
arrivals from both countries increasing by 4.9% and 12.7%, respectively, in the first part of the year of the year.
Ms Lee joined Tourism Fiji in May 2000 and has
extensive experience with the national tourist office.
Her most recent posting was in Tourism Fiji’s Los Angeles
office where she has held the post of Regional Marketing Officer
with specific responsibility for marketing the destination in
Canada and Latin America.
She holds a Bachelors degree in
International Business Management and an Associate
Degree in Travel and Tourism from Brigham Young
University, Hawaii.
Ms Lee-Erasito will be based in the
organisation’s head office in Nadi.
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