Figures released by Statistics New Zealand
show that over one million Australian visitors (1,001,880) arrived in New
Australia between May 2008 and May 2009.
To celebrate, Tourism New
Zealand has launched a "Thanks a Million" promotion in
which Australians will go in the draw to win a millionaires
holiday in New Zealand.
The holiday will include return
business class Air New Zealand tickets. Navigate Oceania has
arranged nights in some of New Zealandís top luxury lodges - The
Boatshed (Waiheke Island), Treetops Lodge and Wilderness
Experience (Rotorua), Wharekauhau Country Estate (Martinborough),
Remarkables Lodge (Queenstown).
"This record is an important milestone for the
New Zealand tourism industry. It shows that the increased focus we
have put on the Australian market over the last twelve months to
offset reductions in other markets has paid off," Tourism New
Zealand chief executive George Hickton said.
The "Thanks a Million" competition
goes live today and will run for two weeks.
made an additional $2.5 million of funding available in March
specifically for promotional work in Australia. This has resulted
in Tourism New Zealand being able to up-weight its marketing from
April through to the end of June.
This campaign was
matched by Air New Zealandís "The Big Shout" promotion (19 April -
10 May 2009). The tourism industry also supported the Tourism New
Zealand campaign with deals and offers.
Air New Zealand's
Group General Manager Short Haul Airlines Bruce Parton said the
airline's own $2.5m campaign effort in Australia resulted in a
dramatic increase in trans-Tasman and domestic bookings.
"Trans-Tasman bookings as a result of the campaign for May and
June travel were up 50% while domestic flight booking add-ons
increased by 132%.
It means there have been an
estimated 15,000 Australians visiting regional New Zealand these
past two months," Mr Parton said.
A favourable exchange rate, good
airline capacity and competitive airfares have also been
positive factors affecting the Australian market.
Australian visitor arrivals have almost
doubled in the last decade from 507,938 in the year ending May
1999 to 1,001,880 in the year ending May 2009.
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