Air New Zealand has launched a major campaign in
Australia designed to get more Australians visiting all parts of New
The 'BIG NZ SHOUT' campaign runs until 10 May
2009, in support of the New Zealand Government's $2.5m tourism
funding boost for Australia.
Air New Zealand is giving away more than $2m in
free domestic travel by providing a free one-way New Zealand
domestic flight to any of its New Zealand ports with every one-way
direct trans-Tasman flight purchased during the promotion.
"This campaign offers access to our network of 27 domestic
ports, something no other airline flying the Tasman can offer,"
said Air New Zealand Group General Manager Short Haul Airlines
Bruce Parton. "It means for example, someone could fly from
Sydney to Christchurch, take a free flight to Nelson and
experience a few days in the region, before flying for free again
to Wellington or Auckland for a stop before heading back across
To make the offer all the more appealing, the
campaign is running in conjunction with a five day sale with one
way fares to New Zealand starting from A$209 including taxes.
The marketing campaign is running nationwide in Australia
including major press, radio, online and TV advertising.
"Air New Zealand has worked closely with Tourism New Zealand to
maximise this opportunity and is working with New Zealand regional
tourism organisations (RTOs) offering up to 100 free return
airfares to attract Australian media to visit their
regions," Mr Parton added. "A number of major Australian newspapers and
popular consumer publications including AAP, Sunday Mail and
Herald Sun have already booked flights to New Zealand as part of
the media allocation."
The BIG NZ SHOUT free domestic offer
is running in Australia until 10 May 2009 for travel in
May and June 2009.
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