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Millennium & Copthorne and Mitsui Garden Hotel Group in Marketing Collaboration

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Millennium & Copthorne Hotels (M&C) is making its first steps into Japan, with a collaboration with hotel group, Mitsui Garden Hotel, which is owned by one of Japan’s largest property developers, Mitsui Fudosan.

The online collaboration which goes live in February, will feature information about each corporation’s hotels, their locations, and a bit about the regions they are situated in. Both groups will also publish their hotel information in their respective Worldwide Directories.

Under the collaboration, Mitsui will host information about M&C’s extensive network of over 120 hotels worldwide. Likewise, M&C’s corporate site will carry information about Mitsui’s network of 14 Mitsui Garden Hotels. Mitsui has more than 3,800 rooms in Japan.

The agreement will be sealed at the end of January, between representatives of Mitsui and Millennium & Copthorne International Limited, which is the M&C’s Singapore office. M&C, listed in London, is the international hotel arm of the Hong Leong Group.

“We would like to think of this as not just a business collaboration, but a cultural one as well,” said Mr Yim Choong Hing, MCIL’s Chief Operating Officer. “Mitsui Garden Hotels and M&C Hotels offer unique experiences for our guests. By providing an easy platform of information, we want to encourage our guests to travel to more distant places and experience the wonderful cultures in these countries. We look forward to a good, long-term relationship with the Mitsui Fudosan group.”

See other recent news regarding: Airlines, Aviation, Flights, Hotels, Promotions, New Hotels, Free Deals, Cruises, Millennium & Copthorne, Japan, Mitsui

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