DFS to Operate Macau’s City of Dreams Retail Mall

City of Dreams, an integrated entertainment resort in Macau, has appointed DFS as the official retail operator of phase one of its retail areas.

City of Dreams, being developed by Melco Crown Entertainment Limited, is scheduled to open in the first half of 2009 and will feature The Boulevard - a “lifestyle precinct” offering a combination of regional and international dining, shopping and entertainment.

City of Dreams is collaborating with DFS to develop Phase One of The Boulevard’s approximately 85,000 square feet of retail space into an inspirational shopping experience in Macau.

Designed with a retail mindset, the contemporary precinct will be home to some of the world’s most sought-after and acclaimed brands and will group designer fashion, ready to wear, accessories, jewellery, watches and beauty in distinct zones, offering shoppers a convenient and user-friendly experience.

Lawrence Ho, Co-Chairman and Chief Executive Officer of MPEL, said, “DFS already has a proven track record in delivering the very best in client servicing, as evidenced by the DFS offerings around the world. Through their extensive experience in the region, DFS also have a deep understanding of the core customer demographic that will be visiting City of Dreams.”

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