City of Dreams, an integrated entertainment resort in
Macau, has appointed DFS as the official retail operator of phase one of
its retail areas.
City of Dreams, being developed by Melco Crown
Entertainment Limited, is scheduled to open in the first half of
2009 and will feature The Boulevard - a “lifestyle precinct”
offering a combination of regional and international dining,
shopping and entertainment.
City of Dreams is collaborating with DFS
to develop Phase One of The Boulevard’s approximately 85,000
square feet of retail space into an inspirational shopping
experience in Macau.
Designed with a retail mindset, the contemporary
precinct will be home to some of the world’s most sought-after and
acclaimed brands and will group designer fashion, ready to wear,
accessories, jewellery, watches and beauty in distinct zones,
offering shoppers a convenient and user-friendly experience.
Lawrence Ho, Co-Chairman and Chief Executive
Officer of MPEL, said, “DFS already has a proven track record in
delivering the very best in client servicing, as evidenced by the
DFS offerings around the world. Through their extensive experience
in the region, DFS also have a deep understanding of the core
customer demographic that will be visiting City of Dreams.”
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