Marriott International has launched a new global
Love Travel Agents campaign.
The new Love Travel Agents campaign
includes elements designed to help educate Marriott’s
hotel sales teams on how to maximize the travel agent
relationship through virtual tutorials and training
sessions, town hall meetings with local travel agent
partners and Marriott executives, and partnerships with
internationally recognized travel agent associations.
Marriott this year celebrates the 10th year of its Hotel
Excellence! program, a self-paced
online training program created to maximize travel agents’ success
in selling hotels for individual travel.
This free global program is offered in nine
languages including English, French, German, Spanish, Portuguese,
Italian, Chinese, Japanese, and Turkish.
Earlier this year the
program launched four additional training modules that addressed
emerging segments of the travel business including demographic and
psychographic niche market travel.
Since the program’s inception,
Marriott is proud to have certified over 150,000 graduates in over
100 countries as Hotel Sales Specialists.
“Travel agents have always played an important
role for Marriott, something we are very proud of as a company,”
said Julius Robinson, vice president of global sales
intermediaries for Marriott International. “We are thrilled to
introduce this new broad campaign that will engage the entire
travel industry community, strengthening the business, and
encourage people to continue traveling.”
longstanding commitment to the travel agent community began more
than 20 years ago with the creation of the Fam-Tastic familiarization rate program, which now offers
certified Hotel Sales Specialists special rates beginning at US$44 at over 2,900 Marriott International hotels worldwide.
Marriott was also one of the first companies to centralize travel agent
commissions, and today offers a double commission guarantee for commissionable rate
“Marriott has always understood the value travel
agents bring to customers during the selection and reservation
process. Love Travel Agents is our way of reinforcing this
commitment to our travel agent partners” said Robinson. “We are
devoted to finding innovative and unique ways to leverage our
relationship with the agent community and its partners, to build
better awareness of our Marriott brands, and ultimately create a
positive guest experience for every customer.”
See other recent news regarding:
Travel Trade Rates