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KLM launches Marketing Tour of Europe

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KLM Royal Dutch Airlines has begun an autumn tour through Europe in a customised truck. KLM is using this ‘Tour of Inspiration’ surrounding its 90th anniversary, to present its broad range of products and services to the public in 30 European cities.

The tour, which started on Friday, will make its first stop in Billund, Denmark, and ends in Munich on 7 November. KLM establishments in the 30 European cities will be organising local events for their key accounts to coincide with the trucks visit.

Erik Varwijk, Executive Vice President Commercial at KLM, said, “Especially at a time like this, facing challenging economic times, it is important that our customers experience both our European and intercontinental products. This tour provides a brilliant way to put KLM on the map in no uncertain terms.”

KLM will compensate for the bus’ CO2 emissions through its CO2ZERO programme. The trucks CO2 emissions were calculated in advance based on the number of kilometres to be covered.

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