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According to data compiled by STR Global, hotels
in Australia posted an average occupancy rate of 71.4%
through July 2009, down 4.9% from the same period last year. In
addition, Australia’s ADR dropped 4.3% to A$ 165.67.
Specific markets that did not fare as well as the national
averages include Cairns, where RevPAR was down 13.9%,
occupancy fell 6.2% and ADR declined 8.2%. At
A$121.97, the city’s ADR was the lowest in the country.
Perth, on
the other hand, showed the highest occupancy (78.4%) and
ADR (A$182.73) for the year-to-date through July, while reporting
an almost flat change in year-over-year RevPAR (-0.7%).
Sydney, meanwhile, maintained the second position in the occupancy
table at 75.4%. The city also experienced an 8.9% drop in ADR
which led to the second
largest decrease in RevPAR at -13.6%.
“We have been
compiling data in Australia since 1999 and are delighted with the
confidence the market places in us,” said Elizabeth Randall,
managing director of STR Global. “In the current downturn, the
value of competitive market data is becoming clear as it allows
hotels to follow sound revenue management practices.”
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