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Tanglin Mall Wins Orchard Road’s Best Dressed Building Contest

Search ASIA Travel Tips .com Send to Friend ASIA Travel Latest Travel News Monday, 21 December 2009

The Orchard Road Business Association has announced the winners of 2009’s Christmas Best Dressed Building Contest. The winners are:

Platinum - Tanglin Mall
Gold - TANGS Orchard
Silver - The Centrepoint
Bronze - Paragon and ION Orchard

This year, the following malls participated in the contest: Forum The Shopping Mall, ION Orchard, Orchard Central, Paragon, Shaw House, Takashimaya Shopping Centre / Ngee Ann City, Tanglin Mall, TANGS Orchard, The Centrepoint, The Heeren and Wisma Atria.

The winners were selected by a panel of five judges who assessed the decorated malls based on creativity and originality, visual effect (day and night) and the use of eco-friendly features.

In first position and bagging the Platinum prize is Tanglin Mall with its ‘Christmas Treats’ theme. Recycled items such as coconut husks, lottery tickets, parking coupons and fruit wrappers are transformed into Christmas treats such as Santa Claus, ice cream castle, lollipops etc. ‘Snowflakes’ released at regular intervals also captivate both the young and old, creating photo opportunities for all.

Ms Jenny Ng, Centre Director of Tanglin Mall, said, "It’s tough competing with so many new and newly revamped malls on Orchard Road. We are extremely elated to have won the top prize and even more excited as this is, by far, our biggest win in a Christmas contest!"

 Coming in second place and taking away the Gold award is TANGS Orchard with a theme inspired by the Art Deco Era from the roaring 20s. By paying tribute to this vibrant era with an elegant colour palette of black and gold as well as an opulent and intricate chandelier as the season’s icon.

 Ms Lin Pei Hua, Assistant Vice-President of Marketing & Communications of TANGS said, "As we're known as TANGS the Christmas Store, we certainly do not want to disappoint our shoppers who always look forward to our store decorations and window display. We're very pleased that ORBA has brought back this contest and we will definitely continue to support this wonderful effort!"

 Ms Wendy Low, General Manager of Frasers Centrepoint Malls, which won third place with The Centrepoint, said, "We are very pleased that our decorations this year have resonated with shoppers, we have also taken much effort to ensure that the Christmas decorations at The Centrepoint are environmentally friendly. Where possible, we reused recycled decorative materials from previous years. We also used LED lighting in all decorations to save on power consumption. This year’s decoration is visually arresting, spinning a new and fashionably updated twist to traditional Christmas images that everyone is familiar with."

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