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Great Hotels Organisation appoints Jeffrey Gan as Senior Vice President - Asia

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Great Hotels Organisation, a London-based luxury sales and marketing alliance, has appointed Jeffrey Gan as Senior Vice President for Asia.

In this newly created position, Gan is responsible for developing the GHO brand and demand in Asia and is based at the company’s Asian office in Singapore.

Gan has more than 25 years worth of hospitality and sales and marketing experience, encompassing several senior roles and head office positions within Hilton, Banyan Tree Resorts, Golden Tulip, Hospitality Marketing Concepts and Meritus Hotels & Resorts.

Before joining GHO, Gan served as Vice President Business Development of Pan Pacific Hotels & Resorts in a corporate development role where he was responsible for developing new hotel management contracts in the region.

Gan said, “GHO has seen tremendous success and growth in Europe and is poised to continue this success in Asia. We will take advantage of the opportunities in Asia by developing product and service differentiation, expansion of Asian sales and support offices and to penetrate the Asian markets”.

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