Travelport GDS has appointed Michael Yates as
Marketing Director, Asia Pacific. Yates will join Travelport in
Hong Kong on 1 September 2009 and will report to Tina Iglio, Vice
President of Marketing.
“This is an exciting time to be
joining Travelport, an innovative global company which is
increasing its investment in creative marketing solutions when
others are looking to cut back,” said Michael Yates, Marketing
Director, Asia Pacific.
has more than 20 years experience in strategic marketing and
communications almost exclusively in travel and tourism roles.
He was previously Vice President for Operations of the Pacific
Asia Travel Association (PATA) based in Bangkok.
he held various roles with the Australian Tourist Commission (ATC)
in Australia, New Zealand, Hong Kong and Japan.
In addition, Yates
spent time with WPP advertising firm, Batey, working on two key
global clients, Singapore Airlines and the Singapore Tourism
A former reporter for the Melbourne Herald (now the Herald
Sun), Yates spent ten years in the media before moving into
“We are delighted to have someone of Mike’s
calibre to lead the marketing agenda in the Asia Pacific region.
Mike’s extensive experience within the travel industry and
knowledge of the region will be indispensable to building the
Travelport brand and reputation. Mike will also be central to
creating local strategies that support the rollout of new products
and services,” said Tina Iglio, Vice President of Marketing,
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