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Singapore launches City Advantage Tag for Business Travellers

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Business travellers now have more reasons to attend business events in Singapore with the launch of the City Advantage tag, the latest addition to the Singapore Tourism Board’s “2009 Reasons to meet in Singapore” campaign.

Targeted at business travellers, the “2009 Reasons to meet in Singapore” campaign promotes Singapore as a preferred MICE destination with a host of offerings ranging from dining to retail, and attractions to healthcare and wellness.

 More than 20 hotels have come together to offer privileges such as free unlimited internet services, complimentary breakfast, accommodation extension and a host of other meetings packages.

 To double the pleasure, business delegates are encouraged to tap on the benefits of the “Bring Along a Partner” promotion, which features special deals for their partners such as dining and spa treatments.

 Information on the participating merchants under “2009 Reasons to meet in Singapore” can be found on the City Advantage tag, along with contact numbers which business travellers can call to readily access taxi services, GST refund and tourist information.

The City Advantage, which is exclusive to business travellers and delegates attending MICE (meetings, incentive travel, conventions and exhibitions) events that are taking place in Singapore until December 2009, is distributed through hotels and to delegates upon registration at MICE events. The tag is compact and lightweight, making it suitable to carry around.

“Through the City Advantage programme, we aim to showcase Singapore as a vibrant and cosmopolitan destination that offers memorable experiences for business visitors. Singapore delivers on this value proposition with the “2009 Reasons to meet in Singapore” campaign, with business visitors gaining the added advantage of being able to experience the diverse leisure offerings in Singapore,” said Ms Melissa Ow, Assistant Chief Executive, Business Travel and MICE Group, STB.

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