Business travellers now have more reasons to
attend business events in Singapore with the launch of the City
Advantage tag, the latest addition to the Singapore Tourism
Board’s “2009 Reasons to meet in Singapore” campaign.
Targeted at business travellers, the
“2009 Reasons to meet in Singapore” campaign promotes
Singapore as a preferred MICE destination with a host
of offerings ranging from dining to retail, and
attractions to healthcare and wellness.
More than 20 hotels have come together to offer
privileges such as free unlimited internet services,
complimentary breakfast, accommodation extension and a
host of other meetings packages.
To double the pleasure,
business delegates are encouraged to tap on the benefits
of the “Bring Along a Partner” promotion, which features
special deals for their partners such as dining and spa
Information on the participating merchants
under “2009 Reasons to meet in Singapore” can be found
on the City Advantage tag, along with contact numbers
which business travellers can call to readily access
taxi services, GST refund and tourist information.
The City Advantage, which is exclusive to business
travellers and delegates attending MICE (meetings,
incentive travel, conventions and exhibitions) events
that are taking place in Singapore until December 2009,
is distributed through hotels and to delegates upon
registration at MICE events. The tag is compact and
lightweight, making it suitable to carry around.
“Through the City Advantage programme, we aim
to showcase Singapore as a vibrant and cosmopolitan
destination that offers memorable experiences for
business visitors. Singapore delivers on this value
proposition with the “2009 Reasons to meet in Singapore”
campaign, with business visitors gaining the added
advantage of being able to experience the diverse
leisure offerings in Singapore,” said Ms Melissa Ow,
Assistant Chief Executive, Business Travel and MICE
See other recent news regarding: