The Pacific Asia Travel Association has signed a
four-party agreement to establish a permanent tourism research
forum for the Asia Pacific region in Guilin, China.
The agreement was signed in Guilin at
the UNWTO/PATA Forum on ‘Tourism Trends and Outlook’. Signatories
to the agreement are PATA CEO Greg Duffell, UNWTO
Secretary-General Taleb Rifai, Mayor of Guilin Li Zhigang and Hong
Kong Polytechnic University (PolyU) Director Kaye Chon.
agreement states that the Forum will ‘provide an opportunity for
policymakers, senior officials, researchers and industry
representatives to take stock of the global and regional trends in
tourism and the broader environment impacting upon tourism’.
The proposed structure of this permanent Forum in Guilin is a
two-day conference and a technical tour. Themes will vary annually
and will be decided jointly by the four organisations. PATA and the UNWTO
will continue as joint organisers of
the Forum, working closely with PolyU on all technical matters
relating to each event. The city of Guilin, as the permanent
sponsor and host, is to provide the venue and agreed logistical
support. A Forum Secretariat is to be established within the
Guilin Municipal Tourism Administration headquarters.
Forum, held in Guilin for the past three years, has an impressive
track record in covering relevant issues of substance. It attracts
high ranking delegates and an impressive cross-section of speakers
from the public and private sectors as well as from academia. The
creation of a permanent home in Guilin will do much to enhance the
value and importance of the Forum,” said Greg Duffell. “This is a
major step forward.”
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