HKTB Targets IVS for Non-Shenzhen Residents

The Hong Kong Tourism Board (HKTB) has been working on a series of promotional activities in the light of the impending implementation of a new measure which will allow non-Guangdong residents in Shenzhen to apply for endorsement under the Individual Visit Scheme (IVS) with effect from 15 December 2009.

HKTB Chairman Mr James Tien said the move would provide Hong Kong with a new source of visitor arrivals and add further momentum to the growth of the Mainland market.

“The HKTB will adopt a focused approach for our promotions. As a start, we will target staff of the major corporations in Shenzhen, who have relatively higher spending power,” said Mr Tien.

“To tie in with the new measure in the middle of next month, the HKTB will ride on its winter mega promotion Hong Kong WinterFest and co-operate with the Shenzhen travel agencies to develop new products targeting the non-Guangdong Shenzhen residents. We will also leverage on the winter sale period and related offers, as well as tactical advertising, to attract this group of visitors.”

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