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The Hong Kong Tourism Board (HKTB) has been
working on a series of promotional activities in the light of the
impending implementation of a new measure which will allow
non-Guangdong residents in Shenzhen to apply for endorsement under
the Individual Visit Scheme (IVS) with effect from 15 December
2009.
HKTB Chairman Mr James Tien said the move
would provide Hong Kong with a new source of visitor arrivals and
add further momentum to the growth of the Mainland market.
“The HKTB will adopt a focused approach for our
promotions. As a start, we will target staff of the major
corporations in Shenzhen, who have relatively higher spending power,”
said Mr Tien.
“To tie in with the new measure in the middle of
next month, the HKTB will ride on its winter mega promotion Hong
Kong WinterFest and co-operate with the Shenzhen travel agencies
to develop new products targeting the non-Guangdong Shenzhen
residents. We will also leverage on the winter sale period and
related offers, as well as tactical advertising, to attract this
group of visitors.”
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