China Southern Airlines has implemented Amadeus’
e-Retail solution for international outbound bookings.
Travellers in China are now able to book tickets
to China Southern’s global destinations via the China Southern
Amadeus and China Southern have been working
together since 2006, when Amadeus technology first helped the
airline to process inbound website bookings from customers outside
China. This latest development sees Amadeus powering all international
online bookings for the carrier’s inbound and outbound customers.
Gan Jiang, Deputy Manager, Passenger Marketing & Sales
Division, China Southern Airlines said, “The e-Retail booking engine helped us
increase our online content and functionality for our
international travellers, and we wanted to extend these benefits
to our growing home market. We’re very happy to be able to cater
to the needs of our Chinese customers by offering them the
convenience, choice and speed of booking through our website. This
will improve our customers’ online experience, while boosting our
With the e-Retail solution
platform, customers of China Southern Airlines can book all
international flights on its website, including codesharing
flights originating from Sky Team, a global airline alliance that
comprises China Southern Airlines and 10 other member carriers.
Chinese customers can now also make payments conveniently via
debit cards. The functionality to process other international
payment cards will be added in the coming months.
Brett, President, Amadeus Asia Pacific, said, “The number of
Internet users in China has grown over the years to reach 298
million, comprising more than 22% of the total population. This
number is expected to maintain its rapid growth, and these
consumers are increasingly relying on the Internet to find
information and purchase travel.”
“This presents a great
opportunity for airlines such as China Southern Airlines to
strengthen their market position through the online channel.
Amadeus has the technology to support this strategy and we look
forward to helping China Southern Airlines harness the Internet’s
ability to reach out to existing and potential customers directly,
both in China and abroad,” he added.
Based in Guangzhou’s
new award-winning Baiyun International Airport, China Southern
Airlines is one of China’s largest airlines. It has 13 branches in China, and 54
international offices in major global markets such as London, New
York, Singapore, Seoul and Tokyo.
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