On Chinese New Year’s Day (26 January) the Hong
Kong Tourism Board (HKTB) will present the International Chinese New
Year Night Parade for the 14th consecutive year, with Cathay Pacific
Airways as the title sponsor of the event.
Carrying the banner of “World’s Happiest Party”,
the 2009 Cathay Pacific International Chinese New Year Night
Parade will be held in a more prominent scale and enhanced with
more festive lighting and decorations along the parade route.
Mr James Tien,
Chairman of the HKTB, said that the parade and other New Year
celebratory activities have become an integral part of Hong Kong’s
local culture and enhanced the uniqueness of our city among
neighbouring destinations. “Hong Kong is renowned for its Chinese
New Year celebratory activities. The HKTB hopes to encourage
visits from targeted short-haul markets, such as the Mainland,
Taiwan and other destinations in the region, by promoting our
city’s unique Chinese New Year celebrations, as well as providing
an effective marketing platform for local travel, retail and
catering businesses,” Mr Tien said.
The Chief Executive of Cathay Pacific
Airways Mr Tony Tyler said, “This is the 11th consecutive year for
Cathay Pacific to be the title sponsor for the International
Chinese New Year parade. Through the years we have been delighted
to see the parade become an integral part of local Chinese New
Year celebrations, as well as being a major attraction for
thousands of visitors from all over the world. As Hong Kong's
airline it is part of our job to support events that make Hong
Kong a more attractive place to live and a more exciting place to
To ensure that the joy of the festivity can be
shared by more in the community, the HKTB has specially
collaborated with Senior Citizen Home Safety Association in
arranging seats for 60 singleton elderly to enjoy the night parade
in the Hong Kong Cultural Centre Piazza on Chinese New Year’s Day.
In addition, the HKTB will for the first time, offer half-price
concession to elderly and children to encourage more people to
join the event. Tickets are available for sale at HKTB Visitor Centres in Tsim Sha Tsui and Causeway Bay.
The parade this year will showcase 39
performing units from 12 countries and regions, featuring a
combination of 13 brightly illuminated floats, 13 international
and 13 local performing groups, an increase compared to last
This year also sees another increase in the number of new
participants, with 18 groups participating the event for the first
time, including Mmabana Arts, Cultural and Sports
Foundation Dance Company (South Africa), Ballet Folklorico Dance
Group (USA), Brass Band of Moscow Cadet Music Corps (Russia) and
so on. Besides, new elements that appeal to children have also
been added to the parade this year, for instance, featuring
popular cartoon characters from “Chibi Maruko Chan Land” and the
funny-looking “Pirates Float from Spain”.
To enhance the
party ambience, the HKTB will adorn the parade route with festive
lightings and decorations and arrange festively-clad performing
artists to mix in with the spectators, engage them in interactive
games as well as give out inflatable cheering sticks.
Chinese New Year Fiesta
Apart from the parade, the HKTB
will also organise for the first time, a six-day Chinese New Year
Fiesta as a pilot – from 27 January to 1 February – offering
visitors and residents additional entertainment during the Chinese
The Fiesta will feature display of floats, as well as
entertainment and special performances given out by local and
international troupes. In addition, the HKTB has invited
non-profit making and charitable organisations to set up stalls
along Avenue of Stars, selling handicraft and other products.
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