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The Hospitality Sales and Marketing Association
International (HSMAI) has named Bernadette Dennis, director of BD
Concepts Pty Ltd, as the new Managing Director of HSMAI Asia Pacific.
“When HSMAI Asia Pacific was just an idea
waiting to happen in 2005, we turned to a few industry leaders for
guidance and support to establish our first regional chapter,”
said Christine Toguchi, current Managing Director of HSMAI’s Asia
Pacific Region who was recently appointed Corporate Director –
Marketing for Carlson Hotels Worldwide in Asia Pacific.
“Bernadette was among a core group of outstanding individuals that
made up the founding board of directors and we are delighted that
she will be stepping up as Managing Director to lead us in our
next phase of development.”
Prior to opening BD Concepts
Pty. Ltd in Melbourne, Australia in 2007, Dennis worked for more
than 20 years with Marriott, previously holding the position of
vice president of Asia Pacific for Marriott International, Inc.’s
Global Sales Organization based in Hong Kong where she managed
sales and reservations centres for Marriott’s network in the
region.
Pursuant to her post in Hong Kong, Dennis was based in the
US, in Florida, Kentucky and Michigan for almost ten years, after
which she returned to Australia and joined Ritz-Carlton Sydney as
Director of Marketing and Marketing Manager at the World Congress
Centre, Melbourne.
Bernadette Dennis said, “The
travel and hospitality industry is faced with unprecedented
challenges due to the global financial crises, existing political
turmoil in certain markets and the massive downturn in business
activity. It’s times like this when a professional organisation
like HSMAI can play an active role to foster collaborative
industry effort and synergy, plus align HSMAI’s resources to
support our members and the industry at large.”
In 2009, HSMAI Asia Pacific will host
several events concerning learning and networking in Singapore,
Hong Kong and Macau where it currently has country chapters
established. Key events and initiatives will include:
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Special Interest Group (SIG) Strategy Sessions will also be held
for hospitality marketers that wish to learn more about Internet
Marketing and Revenue Management.
- For the fourth year, HSMAI
Asia Pacific will conduct regional ASIA CONNECT conferences in
Singapore and Hong Kong. The ASIA CONNECT series is a one day
conference that brings speakers from around the region and other
parts of the world, to address specific issues that the Asian
hospitality faces in order to generate and facilitate discussion
about challenges and solutions to those issues. Key topics
featured include revenue management opportunities, internet
marketing, latest trends and industry opportunities.
- In 2009,
HSMAI will also continue to provide a series of breakfast meets
that gather industry professionals to learn more about specific
topics. In 2008 such events addressed issue like green meetings,
profitability and F&B in revenue management for example. The
breakfast seminars take place in Singapore, Hong Kong and Macau.
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Bernadette Dennis,
HSMAI
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