The Cornell-Nanyang Institute of Hospitality
Management (CNI) will be exhibiting at the upcoming ‘The Phuket
International Hospitality Show 2009’ in Phuket, Thailand from 24th
to 26th September 2009.
Members of the public who are interested
in hospitality education programs should visit the CNI booth to
talk to representatives about CNI’s executive education and Master
of Management in Hospitality programs.
Those interested in hospitality sales and
marketing are encouraged to register for a seminar conducted by
CNI on Friday, 25th September 2009.
The seminar, focused on strategic hospitality
marketing is titled, “Cultivating Brand Equity for Competitive
Advantage - Lessons for Hospitality Firms”. Professor Gerard D.
Gonzales, one of the CNI faculty members, will conduct the seminar
from 3pm to 5pm.
The seminar will draw on both research and
real-life cases to emphasize the importance of building strong
brands. Research shows that strong brands outperform the market on
most financial ratios and with less risk: Strong brands constitute
as much as 37% of a company's market capitalization. The seminar
will also provide practical strategies on how hospitality firms
can gain competitive advantage by cultivating brand equity,
avoiding branding pitfalls and stretching the brand.
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