Dublin-based software specialist Mobile Travel
Technologies recently supported Radisson Hotels & Resorts launch
mobile services in Australia, India and the UK.
The new service allows travellers to
respond instantly to hotel promotions via mobile, using a
combination of SMS and mobile web technologies. The mobile website
also enables Radisson Hotels & Resorts customers to make
reservations, access existing bookings and view hotel information,
images and directions from their mobile devices.
The solution adds another dimension to Radisson
Hotels & Resorts direct communications with its customers and creates a new distribution tool, allowing customers to
make real-time bookings via mobile.
“The launch of
mobile services by Radisson Hotels & Resorts presents another
milestone in our efforts to improve customer communication and
services as it allows consumers to Connect while On the Go,” said
Frank Trampert, Executive Vice President, Revenue Generation -
Asia Pacific, Carlson Hotels Worldwide.
“Additionally, we are confident that mobile will develop as an
effective new booking channel as customers increasingly respond to
and book last minute promotional offers via their mobile devices.”
Radisson Mobile is powered by MTT’s intelligent mobile
hotel platform, m2bed, which provides integrated SMS messaging and
mobile web to fulfil Radisson’s requirements. The mobile site
Radisson.mobi interfaces directly with Radisson’s existing
The m2bed SMS messaging allows Radisson
Hotels & Resorts to send out personalised promotional messages to
valued customers who have previously opted to receive such
messages. The messages contain a deep link to certain promotional
offers on the mobile website. These offers can be booked and
confirmed on mobile – a great example of using the context of
mobile to encourage instant response and fulfilment.
Gerry Samuels, Founder and Executive Director, MTT,
said, “The suite of mobile services MTT has launched for
Radisson Hotels & Resorts provides an innovative means
to engage the consumer and enables them to respond
instantly to hotel promotional campaigns.”
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